Cookie Policy

Cookies are automatic procedures for retrieving information related to certain preferences of an internet user during the visit to a particular website, with the aim of recognizing the user as returning and thus personalizing the use and making navigation faster.

Types of cookies

Below is a classification of cookies according to their characteristics:

• a) Depending on the company that manages them:
  • Own: These are sent to the user’s terminal computer system from a computer system or domain managed by the publisher, from which the service requested by the user is provided.
  • From third parties: these are sent to the user’s terminal computer system from a computer system or domain not managed by the publisher, but by another company that processes the data obtained through the cookies.
• b) Depending on how long they stay active:
  • Per session: These collect and store data as the user visits a web page.
  • Persistent: the data remains stored in the computer system and is accessible and processable for a period determined by the person responsible for these cookies.
• c) Depending on their purpose:
  • Technical: allows the user to navigate through a web page, platform or application and use various options or services available there, for example checking traffic and data communication, identifying the session, entering restricted access sharing, storing elements that be part of an order, process an order, register the application or participate in an event, use security elements during navigation, save content for the distribution of video or audio files or share content via social networks.
  • Personalization: Users can access services with a number of predefined general characteristics, depending on certain criteria in the user’s computer system, for example language, type of browser used to access the service, regional configuration from which to access the service, etc.
  • Analytics: makes it possible to track and analyse the behaviour patterns of the users of the web pages to which they are connected (for example, measuring the activity on the websites, creating navigation profiles for the users on the sites, in order to make improvements depending on the analysis of the use made by the users of the services).
  • Publicity: allows to manage the advertising space included on a web page based on criteria such as edited content or the frequency with which the ads are shown.
  • Behavioural advertising: makes it possible to manage the advertising space contained in a web page and to store information about the behaviour of the users, obtained through constant observation of the navigation habits, which then allows the development of a specific profile and advertising based on it can be offered.

Disabling Cookies

The user can configure the browser to accept or reject cookies by default.If the user decides to refuse the use of cookies, certain benefits may be limited.The required procedure for blocking and deleting cookies may vary per internet browser, so you can change it at any time according to the instructions of the respective internet browser, as shown below:

• Cookie settings for Internet Explorer
• Cookie settings for Google Chrome
• Cookie settings for Safari

These browsers are subject to regular updates or changes; we can therefore not guarantee that the information provided corresponds exactly with the version of your web browser.

Cookies on the Web.

The following types of cookies are used on the website:

• Technical Cookies Google Tag Manager allows the implementation of cookies without changing the source code
• Analytics Cookies
• Google Analytics Sends pageview information to Google Analytics
• Advertising Cookies
• Facebook Pixel tracks conversions for Facebook

For additional questions regarding the use of cookies, the user can send a written request by e-mail to: INDConsumercare@perfettivanmelle.com